The ability to monitor how your name is used online has been around for some time. By creating an RSS feed with your name as the keyword, you could then be alerted in your feed reader anytime your name (or company name or website) was posted online. The process to set up the feed, while easy for power Internet users, wasn't "non-techie" ready - until now.
If you have a Gmail account, you can now simply login to your Google Dashboard and set up alerts for your name or email address. Anytime your name or email is posted online, you'll be notified automatically.
Now that getting notified is easy, the hard part is still managing your reputation online. I recommend everyone monitor their own name as well as the names of their children. As my daughter begins 8th grade, it will be important for me as a father to know when her name is being used on any social networking service or blog.
Google's new "Me on the Web" service makes it easy.