Review Management: What, How, & Why of Online Reviews

Explore the what, how, and why of online reviews with a focus on review management.

So you’ve got an online business and want to know how to leverage customer reviews to boost your sales and reputation. Well, you’ve come to the right place. Review management is the process of actively monitoring, responding to, and optimizing customer reviews of your business. It’s one of the most important things you can do as an online business today. Reviews are the new word-of-mouth, and customers rely on them to determine whether or not to purchase from you. If you’re not focused on review management, you’re missing out on a huge opportunity to build trust, gain new customers, and increase loyalty. This guide will walk you through everything you need to know about review management so you can start reaping the rewards. By the end, you’ll be a pro at getting more reviews, improving your star rating, and turning happy customers into brand advocates. Sounds good? Let’s dive in!

What Is Review Management?

Review management refers to the process of monitoring and responding to online reviews about your business. As a business owner, it’s critical to know what your customers are saying about you on sites like Google, and Facebook. Review management means regularly checking these sites for new reviews, analyzing them to understand any issues, and responding promptly and appropriately.

Why is review management services important? online review management significantly impacts your business’s reputation and revenue. According to research, over 90% of consumers read online reviews before visiting a business, and a single negative review can cost a company up to 30 customers. On the flip side, managing reviews well by thanking happy customers and addressing unhappy ones builds goodwill and trust in your brand.

Some effective review management tips:

  • Check review sites daily and respond to all reviews within 24-48 hours.
  • Thank positive reviewers for their kind words. Mention them by name for a personal touch.
  • For negative reviews, apologize sincerely without excuses. Explain how you’ll make things right and do better next time.
  • Look for trends in the reviews to spot issues you need to fix. Make a plan to address them and improve customer experience.
  • Be courteous in all responses. Never get defensive or argue with reviewers.
  • Consider offering incentives for happy customers to leave positive reviews. But never pay for fake good reviews.

Using review management tools like, ReviewTrackers, or BrightLocal can help streamline the process. But the most important things are listening to your customers, being transparent, and taking action to continuously improve your business. Managing your online reputation ultimately impacts your bottom line, so make review management services a priority.

Benefits of Reviews Management Online 

Benefits of review management.

Managing your online reviews is crucial for any business. Here are a few benefits of review management:

Builds Trust

Customers today are smarter than ever before. They do their research before buying from a company, and reviews are a big part of that. Positive reviews build credibility and trust in your brand, leading to more sales and revenue.

Improves Ranking

Review volume and quality directly impact your ranking in Google and other search engines. The more (and better) reviews you have, the higher you’ll rank in search results. And the higher you rank, the more visibility you’ll gain.

Provides Insights

Reviews offer a glimpse into your customers’ experiences and perceptions. Look for trends in the feedback to see what you’re doing well and where there’s room for improvement. Then make changes to serve your customers better.

Increases Referrals

Happy customers are your best marketing channel. When people have a great experience with your business, they’ll tell their friends and family. And those referrals can lead to new lifelong customers.

Prevents Lost Business

Negative reviews left unaddressed can seriously damage your reputation and cost you customers. By actively monitoring and responding to reviews, you can address issues, resolve complaints, and recover lost customers. No business can afford to ignore its online reputation.

With review management, you’ll gain valuable insights into your customers’ experiences, build credibility, rank higher in search, increase referrals, and prevent lost business. The benefits of an effective review management strategy are endless. What are you waiting for? Get started today!

Effects of Bad, Negative, or Fake Reviews

Negative reviews can be damaging to any business. Even just a few critical comments can sway potential customers and seriously impact your revenue and growth. Review management is crucial to mitigating the effects of bad reviews and preventing long-term harm.

Loss of Credibility

Poor reviews undermine your business’s credibility and reputation. Prospective clients may doubt your abilities and expertise, costing you their business. Existing customers may lose confidence in you, jeopardizing repeat sales and referrals.

Ranking Penalties

Negative reviews can hurt your search ranking. Review sites like Yelp, Google Reviews, and Facebook Reviews factor ratings and reviews into their algorithms. Unaddressed bad reviews suggest poor customer service and experience, signaling to search engines you may not deserve a top spot.

Revenue Declines

With damaged credibility and lower search visibility, your business will likely see a drop in new customers and sales. Existing customers may also spend less or stop buying from you altogether. Review management is essential to avoiding substantial revenue loss, especially for small businesses with tight profit margins.

Loss of Morale

Bad reviews don’t just impact your bottom line, they can hurt your team’s motivation and morale. Seeing constant complaints and criticisms about their work or your business can be disheartening and demoralizing for employees. Review management helps address reviews promptly and ensures your team knows their efforts are appreciated.

To cope with these bad reviews, you need a strategy to address these, and in the next section, we’re going to cover top review management strategies.

Top Review Management Strategy

The top strategies for managing your online reviews effectively are:

Respond to reviews promptly

Responding to reviews, both positive and negative, promptly shows customers you care. Thank customers for positive reviews and address any concerns for negative reviews. Keep responses polite and professional. Apologizing for negative experiences and explaining how you will make things right can help reassure readers.

Claim your business profiles

Ensure profiles for your business are claimed properly on sites like Google My Business, Facebook, or other review platforms. Claiming profiles allow you to post updates, respond to reviews, and ensure the accuracy of your business info. Unclaimed profiles can be edited by anyone and may contain incorrect details about your business.

Monitor review sites regularly

Check major review sites frequently to see new reviews as they come in. Look for common themes in negative reviews to spot areas for improvement. Look for opportunities to thank happy customers for positive reviews. The more you engage with reviewers, the more they will appreciate your business.

Improve based on feedback

Pay attention to constructive feedback in reviews and make changes to address them. Let reviewers know you appreciate them bringing issues to your attention and are working to resolve them. Making improvements based on customer feedback shows your commitment to quality and customer service.

Ask for reviews

Politely ask happy customers to leave a review on sites like Google. Satisfied customers are usually willing to leave a positive review. Could you provide links to make it easy for them? Positive reviews build credibility and social proof to attract new customers. Just be sure not to offer any incentives in exchange for reviews, as that would violate most review sites’ policies.

Following these proven strategies for managing your online reputation and reviews will help establish your business as a customer-focused organization committed to excellence. Make review management an ongoing priority and you’ll gain a competitive advantage, win new customers, and build loyalty.

Review Management Tools and Software

A man sitting in front of a star chart with the words review management.

Once you have a review management strategy in place for managing your reviews, you’ll want to find tools and software to help streamline the process. There are many options available, both free and paid. The tools you choose will depend on your needs and budget.

Review monitoring tools

Using a monitoring tool is key to staying on top of new reviews. Options like Google Alerts, Social Mention, and Talkwalker are free and can alert you whenever your business name, products, or services are mentioned online. Paid tools like ReviewInc and offer more advanced features like sentiment analysis to determine if a review is positive, negative, or neutral.

Customer review platforms

Encourage happy customers to leave reviews on platforms where your target audience is most likely to search. For local businesses, focus on Google, Facebook, or other review platforms. E-commerce stores will want reviews on their website, Google, Amazon, and industry-specific sites. Provide an easy link for customers to click to leave a review.

Review response tools

Tools like, Yext, and BirdEye make it easy to respond to reviews in one place. You can use pre-written response templates or craft a custom reply. Responding to reviews, whether positive or negative, is an important part of reputation management. Thank happy customers and address the concerns of unhappy ones.

Survey tools

Don’t just rely on unsolicited reviews. Use a tool like SurveyMonkey, Qualtrics, or Typeform to create surveys for your customers. Ask them specific questions about their experience to gain valuable feedback. Let them know you appreciate them taking the time to provide reviews and feedback.

Review management tools and software are essential for efficiently monitoring your online reputation and engaging with your customers. With so many options available at various price points, you can find solutions tailored to meet all of your review management needs. The tools you choose will ultimately come down to how hands-on you want to be and your budget. But with a good review management strategy and the right tools in place, you’ll be well on your way to managing your reviews like a pro.

Ask for help

If managing your business’ online reviews feels overwhelming, don’t hesitate to ask an expert for help. has nearly 20 years of experience helping companies monitor, improve, and protect their online reputations.

Services Offered offers a range of reputation management services to fit any budget or need. Some options include:

  • Basic review monitoring to track reviews on sites like Google, Facebook, or other review platforms and alert you of any negative posts.
  • Review generation to increase the number of positive reviews for your business across major sites.
  • Review response management where their team will draft and post responses to both positive and negative reviews on your behalf.
  • Negative review management to address damaging posts constructively and, when possible, have them removed.
  • Social media management to keep an active presence on platforms like Facebook, Twitter, and Instagram and engage with your customers.
  • SEO services to improve your search ranking and make positive content about your business more visible.
  • Crisis management plans to prepare for and effectively handle reputation threats.
  • Customized solutions tailored to your business’s unique needs and goals.

Why Choose

With nearly two decades of experience, has established itself as a leader in the reputation management field. They stay up-to-date with the latest review sites, social platforms, and ranking factors to provide the most effective solutions. Their team of experts knows how to address both positive and negative reviews constructively. They understand how valuable a company’s reputation is and work hard to protect and improve it.

If your business could benefit from professional guidance in managing your online reputation, reach out to Their experienced team and customized plans can help put you in control of your reviews and build a reputation to be proud of.

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