Category Archives: Online Reputation Management

Posts about online reputation management

How to Hire an Online Reputation Manager

One of the hardest parts of owning a small business is giving control of tasks to new employees as you grow. However, there comes a time when you just can't do everything yourself, so hiring experts in specific fields makes a lot of sense. If your business has a large online presence, hiring an online…
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Is Removing Bad Yelp Reviews Possible? (And Should You Do It?)

No matter how great your customer service may be, bad reviews are inevitable. You can’t please 100% of the people 100% of the time. When a negative review happens, especially on the ever-popular Yelp, it can really hurt your business, though. So what should you do about it? One of the most common questions asked…
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How to Develop an Online Reputation Damage Control Plan

Sometimes, even when we're careful, we make mistakes. When that happens, your brand can be severely damaged if you don't have a plan in place for damage control. If you truly want to ensure that problems don't have a lasting effect on your business, you need to develop a reputation damage control plan that all…
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How To Apologize Online: The Ultimate Guide

Your online reputation isn’t just what people are saying about you; it is also about how you react to these comments. No matter how awesome your product or service may be, you’ll always come across unhappy customers. Today, customers will rip you to shreds on social sites like Facebook and Twitter, and leave scathing reviews…
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10 Important Tips for Dealing with Negative Yelp Reviews

Negative reviews are the pits. On Yelp, sometimes negative reviews are legitimate, while other times they are completely baseless remarks made by people who’ve never dealt with your business. So how can you manage the reviews? This post will get you started, but if you want even more in-depth information, read these tips before your…
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How to Repair Your Online Reputation After a Mistake

It happens to the best of us: we make mistakes. Online, mistakes are amplified. A rouge tweet or blog post with a typo can travel faster than you can hit the delete button; not that it matters anyway, since the more popular your brand, the more people who will have screenshots of the incriminating incident.…
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10 Types of Content that Change How People Perceive You Online

Everything you post online has a potential effect on your reputation. This include both public content (like blog post and social updates) and private content (like emails and DMs/PMs). It also includes what other people post about you online. 1. Rants You Write It feels so good to let it all out sometimes, doesn't it?…
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5 Important Online Reputation Management Tips for Creating Content

If you’re a blogger or podcaster, you’ve already taken an important step forward; blogs and podcasts are two of the most useful tools for establishing your online reputation. However, what you say about yourself isn’t nearly as important as what other people say about you. Any amazing content you create can be quickly overshadowed by…
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How To Manage Your Reputation on Yelp

Does it really matter what people say about you on Yelp? Of course, but there are things you can do to help influence your online reviews. Most B2C businesses have to deal with online reviews, like those found on Yelp, at some point or another. Unfortunately, as one of my friends so eloquently put it,…
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