This article about CEO reputation management covers five tips for using social media to enhance your online presence.
As the CEO or founder of a company, not only are you the person who has put in the blood, sweat and tears to get the brand to where it is today, but you are also the voice and face of the company. What you say and do can have a lasting impact on the organization you represent.
With over 2 billion users on social media across the world, it’s completely changing how information is shared and commented on by others. And the scariest part of it all is that it’s pretty much out of your control.
The best way to protect the reputation of yourself and the brands you represent is to act thoughtfully and always be aware of what’s being said online.
Weber Shadwick recently came out with a list of 12 tips for global executives and CEOs to better understand how to protect their reputation online in this social media-driven world. We’ve hand-selected five of them for you to improve your personal and business branding today.
5 Tips for Improved CEO Reputation Management
1. Assess the CEO’s reputational premium.
Gone are the days when big CEOs and money-makers simply sat in their offices at the top of their multimillion-dollar headquarters. Today, CEOs are inspirational and motivational influencers within their industries.
The best way to get positive exposure as a CEO is to put in the time and effort to determine what you’re the best at and then showcase that. Think about the following:
- How can you help others?
- What are your standout qualities?
- What are your strongest skills?
Put those front and center instead of staying hidden away. Building a positive CEO reputation means being visible and always acting as a brand asset instead of a liability.
2. Bolster the CEO’s reputation among your employees.
A CEO’s online reputation management (ORM) and public persona starts with the employees and individuals they work with.
The CEO of your brand should not be untouchable, nor should they think of themselves as higher than anyone else, including those who report to them.
By focusing on the reputation your CEO has with their employees and colleagues, you can quickly and effectively build a powerful support team within your company. Others will look at the CEO’s reputation in the workplace to form their opinions.
3. Bulk up on media training.
Not every CEO needs to constantly seek media attention and always be in the spotlight. However, it’s still important that CEOs are comfortable in these roles.
Part of CEO reputation management is communicating with the media, business leaders, customers and clients, partners, and anyone else who’s listening.
The best CEOs know how to tell stories, relate to their customers, and provide value with every interaction.
4. Carefully evaluate the CEO’s stance on public policy.
Anything the CEO of a company says will be reflected in the brand reputation, as well as on the company’s employees and investors.
Your internal team should have a firm understanding of your opinions regarding company policies. This can help them predict what you’ll say in certain circumstances.
Since you’re going to be in the public eye and will have to answer questions from the media, anticipating what will be asked and how it’ll be answered is part of ORM.
5. Be an industry advocate.
If you were to look at the most influential and well-known CEOs in the world today, you would see that they are all industry advocates, experts and thought leaders.
CEOs who leverage social media in this way grab attention and gain loyalty online.
The focus doesn’t have to be on technology or business, either. Instead, figure out what you can advocate for from an informed and genuinely interested place. When you prioritize that, your company’s reputation online will improve.
Final Thoughts About CEO Reputation Management
As we look ahead into 2024, the relevance of CEO reputation management in the social media landscape continues to grow. The digital era demands a dynamic approach to corporate ORM, where CEOs are not just leaders within their companies but also influential voices in their respective fields.
With the ever-increasing influence of social media, the actions and words of CEOs resonate more profoundly than ever, impacting not just their personal brands but also the companies they lead. Continuously evolving and adapting ORM strategies to stay ahead in an ever-changing digital world is crucial for maintaining a positive and impactful online presence.
As we embrace the challenges and opportunities of 2024, it’s clear that effective CEO reputation management is no longer optional. Instead, it is a critical component of a brand’s business success and influence in the digital realm.
For help navigating the world of ORM, contact one of our experts today.
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