Category Archives: Online Reputation Monitoring

5 Reputation Management Experts Discuss Monitoring Online Mentions

When it comes to protecting your online reputation and monitoring where you rank in the search results, you don't have to go it alone. Top reputation agencies and experts rely on a wide range of tools to manage hundreds (if not thousands) of campaigns for all of their clients. Some of these tools monitor search…

5 Tools to Monitor and Improve Your Online Reputation

Online reputation management used to be easy. Back when Google was the only site you had to worry about indexing information, all you needed to do was perform a simple search on their site. Now the game has completely changed. In addition to Google, now you have to worry about Facebook, Twitter (all of social…

In the unfortunate event that your personal name, business or brand is ever attacked online, it's important that you not only know how to respond to each situation, but also how to preplan for these events as well. With the internet controlling nearly all aspects of our lives, how we find information and interact with others,…

When the average person hears the phrase "reputation management", it sometimes puts a bad taste in their mouth. After all, if someone had a clean reputation then they wouldn't need to manage and monitor it, right? Wrong... As shady as online reputation management might seem, it's actually more of a requirement for all brands and businesses, than something…

What to Do About Negative SEO

Most business owners never have to worry about negative SEO. If you have your own website optimized for search engines, you probably never have to give another thought to SEO. But just in case you are attacked by a competitor who wants to play dirty, let's talk about what you can do about negative SEO.…

You’re Tracking Your Reputation – Now What? How to Take Action

Last week, we published a list of handy tools you can use to track your reputation online, which I hope you were able to put to good use. But now that you're tracking your reputation, what next? How can you take action with all the data you're tracking Set Goals Once you have a baseline…

Google Offers Easy Online Reputation Monitoring

The ability to monitor how your name is used online has been around for some time. By creating an RSS feed with your name as the keyword, you could then be alerted in your feed reader anytime your name (or company name or website) was posted online. The process to set up the feed, while…

How Social Network Friends Can Affect Your Online Reputation

Do you accept "friend" requests from everyone who asks for it through your Facebook and LinkedIn account? I do. Even people I've met just once at a conference. But lately I've started to think it may not be a good idea. Consider the case of Bernie Madoff, the $50 billion dollar ponzi scheme mastermind. There…

When It Comes to Online Reputation, The Best SEO Wins

The ability to control your corporate or individual online reputation is now largely a matter of learning effective search engine optimization. The ability to push favorable articles, blog posts and message board threads higher in the search results and thereby pushing the unwanted links further down is the most efficient way of controlling what users…