Recent Posts by Tim

The Psychology of Trust in Marketing: How to Earn It and How to Keep It

When making a purchase, 92 per cent of consumers trust recommendations from friends and family over all forms of advertising. In fact, they trust their friends and family 9 times more than they trust advertising. For brands, this presents both a challenge and an opportunity. Companies can no longer rely solely on advertising and expect…
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Online Reputation Do’s and Don’ts

Gordon Platt has written a short but sweet article of things to keep in mind about your online reputation. The point about our personal and professional lives merging is especially worthwhile.
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Is Removing Bad Yelp Reviews Possible? (And Should You Do It?)

No matter how great your customer service may be, bad reviews are inevitable. You can’t please 100% of the people 100% of the time. When a negative review happens, especially on the ever-popular Yelp, it can really hurt your business, though. So what should you do about it? One of the most common questions asked…
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The End of the Anonymous Internet is Near

The launch of Google+ has caused an old issue to boil to the surface: should you be required to use your real name when signing up for Facebook, LinkedIn and other social networking services? The Big 3 think so and whether you agree or not, you're witnessing the beginning of the end of the anonymous…
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Google Offers Easy Online Reputation Monitoring

The ability to monitor how your name is used online has been around for some time. By creating an RSS feed with your name as the keyword, you could then be alerted in your feed reader anytime your name (or company name or website) was posted online. The process to set up the feed, while…
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“If I’m Good, My Online Reputation Doesn’t Matter”

That's the thought behind Darren Slatten's post on an SEOMoz and it's a valid point to consider.  If an individual is so good at what they do that they are constantly turning down new clients anyway, does it matter if the #2 result for your name says, Darren Slatten Sucks - Don't Ever Hire Him?…
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How Social Network Friends Can Affect Your Online Reputation

Do you accept "friend" requests from everyone who asks for it through your Facebook and LinkedIn account?  I do.  Even people I've met just once at a conference. But lately I've started to think it may not be a good idea.  Consider the case of Bernie Madoff, the $50 billion dollar ponzi scheme mastermind.  There…
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When It Comes to Online Reputation, The Best SEO Wins

The ability to control your corporate or individual online reputation is now largely a matter of learning effective search engine optimization.  The ability to push favorable articles, blog posts and message board threads higher in the search results and thereby pushing the unwanted links further down is the most efficient way of controlling what users…
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Should You Have Some Control Over Your Own Online Reputation?

A few years ago, Emile and I briefly worked on the idea of creating a dating reputation site, whereby you'd be able to search our engine for the name of your date and read comments left by people who had previously been on a date with that person.  As you can imagine, there were a…
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